DOLLAR GENERAL LITERACY FOUNDATION.
More than 30 million adults ages 18+ do not have a high school diploma. Opportunities can be limited for adults without a high school diploma. Getting a high school equivalency can open new doors for themselves and their loved ones. For many adult learners, taking the first step can be hard, but will truly change their lives.
Our objective was to inspire adults to take the first step toward a better future by earning their high school equivalency. My role in this campaign as copywriter and creative was incredibly rewarding and eye opening. And the result, three beautiful films.
The Concept
Yearbook. The signing of the yearbook is a high school tradition that most adult learners miss out on. We wanted to surprise an adult learner not only with a yearbook signed by their community. But we wanted to surprise them with their community. Showing them just how truly impactful their actions are.
Darlene, Jamie, and Ariel
DOORDASH
DoorDash’s mission is to empower local economies and connect businesses with more people. Technology has changed how people consume, driving a wave of demand for convenience. Dashers choose to work with Doordash because they want to choose when, where and how much they work. They can set their own schedule and be their own boss. Dashers and local business success are the core of Doordash, making it the #1 Food and Drink App in the US.
This is a social first campaign of films and photography designed to capture the unique personal stories of our Dashers. Because this is a social campaign, we are looking to create content that has stopping power and engagement.
GOLDMAN SACHS
Write scripts demonstrating Goldman Sachs unique POV and tie to commercially impactful initiatives, while also humanizing their brand and inspiring trust in their business by showing the depth and breadth of their expertise.
Enfamil: Neuropro and Enfagrow
Create a suite of content with 4X parent filmmakers / content creators that tells the product story from different family perspectives. The films should tell the authentic story of each parent and their baby/ toddler’s journey; highlighting their relationship to Enfagrow products
